https://www.denisecole.com/work-jasper daily 1.0 2025-05-09 https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1487735567700-W0O3LUQULMPL36E8MU57/MfMp_Poster_1.jpg Work Music has been shown to not only help people with Alzheimer’s Disease feel happy and alive but also to stimulate their brains. For people with Alzheimer’s, music brings memories back to life. We teamed up with the Alzheimer Society of Toronto to create the Music for Memory Project. The goal? To bring music, in the form of donated old or new iPod Shuffles, to as many people living with Alzheimer’s as possible. Why an iPod Shuffle? Its simplicity allows those with dementia to enjoy the music they once loved without any visual distraction. To kick the project off, we created a Music for Memory Concert. John Mann of Spirit of the West, who publicly announced his Early Onset Alzheimer's diagnosis less than a year prior, headlined the sold out event. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1487740290468-4UMCXUQQ5EPG3ZKJKECA/StoneTile_OneShow_1.jpg Work https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1497338447356-81ZLX2HEA1AGHQMQSKEX/Website2017_20minutesofaction4change_0004_Layer%2BComp%2B5.jpg Work One in five women will be sexually assaulted during their college and university years. When the Stanford rapist’s father used the deplorable euphemism “20 minutes of action” to describe the rape his son committed, White Ribbon wanted to find a way for dads to take action. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1497336992344-KF59KCGLF9Q58SZ88UW9/150_header_pic1.png Work https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1487749768888-18SVFPLXKID9EYMHYW16/Splenda_Frame1.jpg Work To launch Splenda Sweeteners newest product, we created a stop animation universe populated by entertaining food products who have decided to say goodbye to sugar and hello to the Splenda Naturals. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1487748948824-5Y0ZD3XUAJAAPKWGPQ3S/hotelsdotcom_jar_altlighting3b.jpg Work Canadian winters are hard. It’s no wonder so many Canadians are taking to social media to voice their contempt for winter. In this social initiative, we channel that frustration into something positive. Introducing The Winter Swear Jar, a social campaign that turns negative social posts about winter into money that goes towards sending Canadians on warm, wonderful vacations. winterswearjar.com https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1488773165795-Q61BJ7AT0K41KZJJJJKF/20Intersections_IMG1.jpeg Work Despite Mazda’s track record of consistently winning top safety pick awards and an impressive suite of safety features, Mazda needed to remind Canadians that protecting drivers is their top priority and one they take very seriously. To do it, we turned a traditional in-app mobile banner into an advanced safety warning feature for all drivers. We partnered with Waze, a mobile GPS application, to serve up warnings to drivers approaching any of the 20 most dangerous intersections in Canada. By tapping into drivers coordinates, we reached drivers at a time when a little reminder to put safety first, could go a long way. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1488781123584-MVLBBBVUCNDFKI1R0NBI/iPod_Window_Thumb.jpg Work The iPod Project was the original name of the Music for Memory Project. The work below was the first campaign and introduced the idea of music bringing back memories. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1497499642290-1LC6R4PFLVEDFC8G5MFZ/Timeline_Cover.jpg Work SickKids Hospital strives to be there at the most crucial juncture in a child's life. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1488778999654-A9ER9C6F037MJIEBMN8A/gaming_IMG1.jpg Work In the style of the TV programming our target market grew up on, we found a fun way to communicate that having the right battery makes all the difference. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1489121074505-O63B7N5KSA3A6YUI6VXH/willow_posters_hairline1_noborder.jpg Work This poster series targeted breast cancer survivors, encouraging them to volunteer as support group leaders. I doubled as illustrator on this project. https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1497843507635-6ZR96MPVQ0KRZWAC6DXX/ENERG_BUNNYEARS_SITU4.jpg Work https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1631674276151-6TMJDE0UX53VHXELWMPR/HotelsTV_IMG3.jpg Work https://www.denisecole.com/about daily 0.75 2018-02-11 https://images.squarespace-cdn.com/content/v1/58acfb9e414fb535237a6395/1518386584423-FGRTWOWEXCSBGBBNAQTC/Strategy_DC1b.jpg Contact